Are we in a tidal wave of creative destruction?

When Joseph Schumpeter argued that when something new is created, it brings about the demise of something old; his reference point was human ingenuity and innovation. Today, we are experiencing existential threats in the form of climate change, biological pandemics, geo-political wars, terrorism (including bioterrorism and cyberterrorism), and famine.

Our response to COVID-19 and the subsequent precautionary measures (including our risk adjusted lockdown) has been a catalyst for change – change in the way we live, learn and work. We adopted online learning, work from home via online collaboration tools and mass adoption of online retailing. When the dust has settled, would we or should we go back to how we used to live, learn and work?

As society, we will soon realise the benefits of essential travel (and reduced carbon emissions), cost savings from reduced office space rentals, peer learning (via online platforms), improved employee productivity (coupled with output based remuneration models) and the value of quality time with our loved ones.

In this moment of creative destruction, should we not be assessing the way we configure our businesses for customer centricity, uninterrupted supply chains and maximum efficiency? As a specialist in business process optimisation and digital business, FIRtech introduces its Business Continuity Suite ( – a set of intelligent automation and digital business tools built on the DNA of modern business.

FIRtech CEO, Ugan Maistry, says every business needs to develop a business continuity strategy to ensure its operations can continue uninterrupted – no matter the cause. Business Continuity Suite builds resilience from the ground up, from automating admin to automating sales.

“It can be designed to suite your specific business needs, including a bot to handle IT operations, a bot to handle customer orders, a procurement and logistics bot and a bot to ease HR operations. By using software bots, business owners can protect their most valuable asset – their employees,” he concludes.

More about FIRtech (

When the WEF suggested that the Fourth Industrial Revolution will change the world of work, they could not have predicted the disruption that world pandemics would have on our personal lives, our businesses and the global economy at large. Perhaps this was the nudge we needed to earnestly evaluate the technological innovation available today and how it can improve the sustainability of our businesses and the security of our employees. In our new world reality, a virtual workforce can run large parts of your finance, procurement, customer experience, human resources and IT functions.

FIRtech has a unique blend of expertise – based on decades of experience in the worlds of Information Technology and Operational Technology. Through our experienced team of management and technology consultants, and our network of partner software vendors, we can help you shape and implement all facets of your digitalisation strategy.

Contact:          Ugan Maistry             


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